---- 'Click Fraud' Threatens Foundation of Web Ads (Wash Post)
gregbo - 3:14 am on Oct 23, 2006 (gmt 0)
I find the statement that one in ten clicks (or more) is fraudulent to be beyond belief. 10% would be a very high figure because, as far as i can tell, the only way someone can benefit from click fraud is to be a PUBLISHER first, and then share the proceeds with the ad clickers, so, it would seem that Google and Yahoo could easily identify the bogus SITES.
Investors in engines and networks can benefit from click fraud, as long as advertisers continue to spend as much as they do on PPC.
There is also competitor click fraud, which has been discussed at length in this forum.
It is not so easy to detect click fraud. When botnets are used, for example, the sites in question get a wide spread of IP addresses, user agents, etc., ie. just as if a wide spread of people were clicking on these sites.
Besides that, is it just me who thinks that, considering the absurd state of journalism in America today, the WaPo and BusinessWeek running these articles in the span of three weeks is somewhat suspicious?
Not really. After all, to the extent that they have an online presence, they're just as much threatened by click fraud as any publisher or advertiser.