suzyvirtual - 9:20 pm on Oct 20, 2006 (gmt 0)
I still haven't seen the actual credit, but I was thinking about the subject.
If I remember correctly, google will let you use the credit for %50 of your monthly advertsing spend. So, if you get $5,000 credit, and you spend $2000 a month, $1000 of that would be "real" fresh money amd $1000 would be credit for the next 5 months. Basically you are getting a %50 discount until your credit is exhausted. If you figure that the highest award winners are accounts that have been with google for the longest, spending bunches and therefore have super solid account history in place--and now add to that a %50 discount on the current ad spend, do you think that this will skew the overall marketplace?
If the (already) biggest big guys now have an uber-advantage that will make breaking in even more impossible?