Need3lives - 4:42 pm on Sep 7, 2006 (gmt 0)

Note that this change effects 'lower quality ads' (i.e. those at high minimum CPCs) more than high quality ads - thus, for example, a keyword at 0.04 wouldn't have been rounded to 0.05, but a keyword at 4.14 would have been rounded to 4.00.

Noticed that some of our keywords with click through rates in the 9-10% range were disabled as a result of this change, asking for us to raise our bids from around $0.06 to $0.15 to reactivate them.

Is a 10% CTR ad considered 'lower quality'?