digitalv - 5:13 pm on Jul 20, 2004 (gmt 0)
Whether or not AdWords is "worth it" is really only something you can answer. I'll admit that I was getting a slightly higher ROI a year ago, but you're not going to find any form of advertising as targeted as search engines. I'm still spending about $12,000 a month on AdWords and it's been worth every penny. If you're turning a profit, it's worth it.