QualityNonsense - 10:57 pm on Aug 30, 2006 (gmt 0)

Goodman's book has too many errors. It's out-of-date;

True, it's a little out of date, but almost any PPC book will be out of date by the time it hits the shelves. But I feel the bedrock principles it explains of how to run an AdWords campaign - or PPC any campaign, for that matter - are still very valuable for newbies.

I think it's easy to forget how tough it can be getting started with AdWords, simply because there are so many nuances to the system.

There are other better books.

Would you care to share your suggestions? The two or three other AdWords books I've seen have been pretty far below par.

[edited by: QualityNonsense at 10:57 pm (utc) on Aug. 30, 2006]