RockSolidWes - 1:28 pm on Aug 29, 2006 (gmt 0)

Agreed. I was focusing on Ease of Use for new beginners, to train and get started.

But I totally agree, once you learn the ropes it is so much more easier to manage an account and make changes in AdWords.

Ease of Use should have two categories:

Ease of Use: Learning Curve
1) MSN
2) Yahoo
3) Google

Ease of Use: Manage Your Account after Learning Curve
1) AdWords
2) MSN
3) Yahoo