GerBot - 11:12 am on Jul 13, 2006 (gmt 0) Are there any case studies, examples or systems at Google that allow us to work around this problem? My current thoughts revolve around:
I'm involved with the Google PPC for a Fortune 500 global company. Recently they registered their trademarks with Google to stop their direct competitors bidding on their brand.
However this has also stopped their 50,000+ authorized retailers bidding on their brand. This causes a problem because there is a 'real world' agreement allowing these retailers to market using the clients brand.
Supplying Google with a large list of approve brand bidders
Supplying all retailers with a templated approval letter that they can submit to Google to release the brand keywords
Remove the branded keywords and limited trademark terms in Google and work harder at stopping the competition bidding directly on the brand.
Are there any case studies, examples or systems at Google that allow us to work around this problem?
My current thoughts revolve around: