JustinSch - 5:09 pm on Jul 13, 2006 (gmt 0)

Im not sure why, but I assume the stories would say things like "google increases bids on their PPC ads as much as 5000% forcing thousands of small business to stop running their ads, early estimates suggest at least $70 million in PPC revenue may be lost to competing companies"

I do not think the stories would say "Google cleans up PPC ads and provides better user experience, thanks google!", not when adsense only sites and lower quality sites are still running, and quality affiliate sites and direct merchants have been hit.

If it was a move to eliminate MFAs they are insane! They can do that with a few lines of code that wouldn't instantly destroy the campaigns of thousands of legit advertisers who believe they really are providing a great user experience.