---- Open letter to Google Regarding Changes to The Ad Words Program
kingfish - 2:36 am on Jul 13, 2006 (gmt 0)
Soze, I agree with some of what you say.
The reason you have to give the user a good experience is because if you don't, you don't profit.
I agree this is part of the formula, but the users are better at determining what a good experience is not a non-thinking bot that only looks at objective factors.
Also, you say you get %20 bookmarkers. If that is the case, why would the return through google? Why not the bookmark? I don't bookmark stuff really, I just search google. I only bookmark pages that aren't easy to remember.
That is a mystery to me, but they do according to my stats. In addition my site name (which had no search value two years ago) is now one of the top additional keywords that is recommended by the Google keyword tool when using it on the most trafficked keyword I have, which I read as so many Google users had a good experience at my site it has brought them back to Google to search for my site again and again, and the good will created by my site has brought a monetary benefit to Google and other advertisers in the same key words.