kingfish - 7:12 pm on Jul 12, 2006 (gmt 0)
I disagree good ad copy won’t sustain you for two years + in a group of keywords where a large percentage of the searches are done by repeat visitors. Furthermore my landing page consistently gets bookmarked by close to 20% of my users Google sends me.
CTR is not directly linked to user satisfaction - at worst it just means you can write good ad copy.
I imagine that many people who can write good copy will give a good user experience as they probably understand the mindset of their target audience. I wouldn't use CTR as a defence for quality though.