kingfish - 5:58 pm on Jul 12, 2006 (gmt 0)
You mentioned that you're spending 300K per year with Google and that you have high CTR ads, but what about conversions?
What about user-experience?
Maybe it's a good thing that Google don't mind so much to lose the big advertisers' money (ones that that fail to deliver user-experience) if in the long run users will completely trust Google's ads to provide the best service.
My advertising field is strictly entertainment, and if an advertiser will spends 1M with Google, but fail to entertain users, well - it's good that he's out of the picture!
Again, I may be wrong, maybe that got something wrong in their algo, a '1' that should have been a '0', but maybe it's not that algo.
I do deliver a good experience and exactly what Google users for my search terms want. Once you have been in Ad Words for a significant amount of time, you realize you canít fake it. That is if you donít deliver what the user expects when your ad is clicked on your ad wonít maintain its CTR. Try holding a CTR over 20% for two years without giving the user the experience he/she wants. It is impossible to do so. The problem as I see it is that Google is now using an artificial mechanism to gauge what a good user experience is and is choosing to ignore years of CTR data that indicates my ads like many other peoples ads here were delving a good user experience.