ccam96 - 3:39 am on Jul 12, 2006 (gmt 0)

Basically, Google is going to steal the profits that affiliates used to enjoy while advertising on their network and become a global affiliate themselves by introducing the CPA model to merchants. If I were a merchant with an affiliate network , I would be extremely worried that they will now be prone to Google's whims when they try to implement CPA campaigns.

Merchants will lose a lot of options and reach with the loss of their major affiliates main traffic sources. google just knocked affiliates over the head and stole our wallets! Enjoy.