I just tried the Great Google Ad word debacle and failed miserabley. When I tried to sell my blue widgets as blue widgets and was willing to pay the .35 per click I was told I wasn't getting the CTR. So I changed to key words that were getting the hits and used a good discription and title and still they rejected it. What I found by doing some research of my competitor was that he was willin to pay $5.oo per click so he remains #1 even though the search terms were the same as mine. Money talks!