anallawalla - 5:23 am on Jun 20, 2004 (gmt 0)

No, the syntax is always {KeyWord:Some Default Title}

Then if your keyword list includes [women's widgets] and that's what a user types, the ad will be titled Women's Widgets.

If the keyword was "men's widgets" (phrase), but the user typed "very hairy handsome men's widgets" then the title would read Some Default Title.

The use of keyword: or Keyword: or KeyWord determines whether there are any Capital letters in the headline, e.g.

women's widgets
Women's widgets
Women's Widgets

respectively.

You could get away with:

{KeyWord} Some Text

only if none of your keywords plus " Some Text" exceeded 25 characters and didn't have any typos.