buckworks - 3:16 pm on Jun 9, 2004 (gmt 0)
I want to second eWhisper's comment about dynamic titles. Dynamic titles work well if you're the only one using them, but keep an eye on your terms to make sure that others haven't started using them too. I've seen results where every ad has the same title. If that happens, even a second-rate title will pull better just because it's different.