eWhisper - 2:18 pm on Jun 8, 2004 (gmt 0)

Excellent post edit_g (This one is going into the bookmark list).

Just a couple comments.

1. Broadmatching: Once you understand how AdWords works, then broadmatching can be useful. It often gets a bad rap, but there are times when broadmatch will serve you quite well. However, if you're going to use it, reread rule #3 - use campaign specific negatives as well as global negatives.

2. Use Dynamic Titles: Know your competition. If all your competitors are using Dynamic titles, then using a static title can make your ad stand out compared to the others.

3. Content targeting: You need confidence in your tracking software before you should spend a lot of money on content targeting - but for some industries, it can be quite profitible. Just be sure to track it thoroughly.

4. About negative keywords. For optimal control of which ad displays where, don't forget to add negatives in AdGroups for some of your other keywords. If you bid on 'lazy red widgets', and 'red widgets cleaner', and someone searches for 'lazy red widgets cleaner', either ad could show up. By adding -lazy to 'clean red widgets', you have taken the choice away from G and made it yourself.

I like to link to just one thread at a time. So, adding my newbie primer (post 6) [webmasterworld.com] here.