Page is a not externally linkable
AdWordsAdvisor - 3:07 pm on May 21, 2004 (gmt 0)
If you have a keyword that is not giving you good results (as defined by you), then, by all means remove it. However, don't worry about a keyword with a poor CTR pulling an entire Ad Group down in position. Position is determined on a keyword-by-keyword basis - not per Ad Group. BTW, welcome to WebmasterWorld Aceicol! AWA
My point is more should I take it away as rather than generating any traffic for us it is just making our CTR bad, thus would I be right in thinking then that Google would class our Ad as not so relevant on all the other terms in that campaign. Therefore dropping our Ad down the list.