Aceicol - 1:31 pm on May 20, 2004 (gmt 0)

Hi

I am doing the adwords for a company in the UK. I have added as many keywords as I think necessary.

However I have added the words [competitor name] into one of our campaigns, but this is a competitor's name (it isn't meant to steal trade, just the term seems relevant).

There appears to be lots of searches for this term but we are getting no clicks. Would I be better taking this term out as it will make my ad appear lower down the page (I think).

Have I grasped this right.

Thanks in advance
Alex

[edited by: Shak at 1:35 pm (utc) on May 20, 2004]
[edit reason] no specifics please [/edit]