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---- How to have "Keywords" in adwords "Titles"


webdiversity - 9:12 pm on May 19, 2004 (gmt 0)


I know we covered this off ages ago and Shak highlighted the thread above.

But.......

You sell widgets.

Your keywords are :

blue widget
widget
buy red widgets

Your dynamic title is :

{KeyWord:Buy a blue widget}

The reason the K and W are capitalised is so that any words typed in are proper case.

If someone types in blue widget, then the title will be Blue Widget, if someone types in "buy red widgets" as search term then they get Buy Red Widgets. Now if someone types in "I want to know where I can buy a blue widget" then although the phrase match would apply, as it is above 25 character the fallback title of "Buy a blue widget" will be shown.

To get the feature to work you need to turn off the allow Google to optimise the ads feature, and in no time at all your dynamic title will appear and dominate your results. Go one further and delete all the static ones.

Tip, do not include this feature with superlaitves or mispellings as they will get pulled when the editorial review is done.

When the titles show they will be in bold, bringing eyes to your title that matches the searche term.


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