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europeforvisitors - 4:38 am on May 13, 2004 (gmt 0)
|I think the success of TextAds was because they didn't look like ads, exploiting the "blindness" of visitors. |
I think the success of text ads has been due, in large part, to their targeted nature.
If you saw a text ad for credit cards or home mortgages on the front page of Washingtonpost.com (as you do banners for those topics), the text ad probably wouldn't perform any better than a banner ad.
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