AdWordsAdvisor - 10:25 pm on May 11, 2004 (gmt 0)

I'm not negative about content targeting, I always opt in first, then see what the results are before opting out which hapens in 50% of the cases.

This seems like a really smart outlook.

And IMO, since targeting is being refined and improved over time (plus new partner sites are added every day) it may be worthwhile to opt-in again from time to time, and let it run for a week - just to see if contextual ads might perform better in your present that they did in your past.

My $0.02. But take it with a grain of salt because you know where I work! ;)

But really, I do think Contextual Advertising has a bright, bright future.

:) AWA