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---- My content network has taken over my search network


FromRocky - 4:51 pm on May 11, 2004 (gmt 0)


During this month, my budget and ROI have been steadily increased and now double. Some of my ad-groups and campaigns, which normally had CTR of 0.1 or less suddenly, increase to over 1. The page images on these ads are also increasing. The total of clicks from the content network are now higher than the one from the Google and partner searches.

I do not exactly know the reasons but my theory is that some advertisers have opted out the content network and made room for my ads. If this is a case, I would like to thank them to make my campaign more exposure and profitable.

Has anyone experienced this change?


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