chiyo - 6:12 pm on Jan 6, 2003 (gmt 0)

I know its been discussed before but has something changed to make the premium listings at the top look more like regular listings daily. I know the color set up my laptop makes the pastel shades very hard (well almost impossible) to detect, but how about other people's displays.

Im increasinly feeling that people will mistake paid listings for real listings. The disclaimed that they are sponsored is way over on the right where people rarely look, expecially when they have been trained to look at the results on the left!

We do have adwords, and have been sometimes, as recent as today. "promoted" to the premium spots, so we are gaining more often than not, (though i sure hope people would click on our regular listings at 1 to 3 rather than the expensive one!), so I feel Im being fairly objective - but i do wonder how fine a line google is treading with the FTC on this?

Is the labelling clear enough these days for premium ads, especially when adwords seem to be getting much more popular?