not true. on both counts. Google ranks the ads on how much money they will make not just CTR. So If you have a CTR of 5% and a CPC of $.05 but only get an average of 10 clicks per day you will generate $.50 per day. But if someone else has a CTR of 1% (2 clicks a day) , CPC of $2.00 they will generate $4/day. THEY will be above you!
Also, Lets say your CTR is the same as the ad below you, to be above them you must pay .01 higher than their *max cpc* NOT their cpc!
[edited by: nyet at 11:29 am (utc) on April 19, 2004]