AdWordsAdvisor - 4:19 pm on Apr 9, 2004 (gmt 0)

I took content targeting off as my ads are specialized.....there is a bug in my ear that tempts me to turn it back on.... Any thoughts?

Maybe you could do a Shak-like test.

I'm referring to a time when one of our moderators, Shak, decided to do a test for a week - to see how it worked for him.

Because I work at AdWords, perhaps you should take my advice with a grain of salt. Still, I really think the idea of running a test for a week or two, then making a decision based on your actual results is not a bad one.

My two cents!

;) AWA