skuba - 9:13 pm on Feb 17, 2004 (gmt 0) Thanks
Thanks for the advice.
Our site is already very well strutured and we get hundreds of sales a day. We are only new with Google AdWords.
I only turned broad search on, because I wanted them to show results for plurar/singular of my keywords.
So, you think I should turn it off, and then have my keywords with all combinations of plural and singular?
Do I need to write for instance shoes and shoe?
Or even with broad search turned off, it would show results for search shoes, if I just used keyword shoe?