---- NonConverting Traffic Coming From Google's DomainPark Program
justageek - 9:44 pm on Jan 21, 2004 (gmt 0)
Our data indicates that this will be worthwhile traffic, which converts in line with other Content Targeted partners. As always, actual results will vary from advertiser to advertiser, industry to industry, day to day, and so on.
What data? How was it collected? Did you have sites willing to test and track ROI on this before it was released? If you know that results will be different for one industry versus another was it gleaned from the data? If so, why are the industries that perform badly even allowed to run and deplete an advertisers budget with nothing gained for them?