mfishy - 3:30 pm on Nov 8, 2003 (gmt 0)

<Broad match is for one reason only:
To crush the small business and have the larger one dominate. >

Not sure if this was their intention, but this will certainly be the result.

It is quite difficult for small business owners to compete with multi-million dollar corporations that are simply not that concerned with ROI.

Although it hasn't really affected me that much, it is a shame because PPC was a great way for small business to build a web presence and make sales.

One of the great aspects of the web is that location is, often, irrelevant. The flip side of this is that every little "mom and pop" has to compete with Internet giants for business.

In the offline world, one can run a successful little pizza shop without having to advertise on CBS against Pizza Hut. In a search dominated Internet culture, more and more, small business is forced to compete against every national corporation that somewhat relates to their market.