And that is so strange since they built themselves on the "relevancy" mantra. Why place a single-word broad match ad above a three-word exact match ad? They don't in the natural serps. Could you imagine a searcher looking for stock red widgets and the first natural result is a site for gadgets with no mention of his three words? If a searcher is looking for something that specific - give it to him!
Or at least give the exact match a bump just like they do for CTR.
Part of the problem is that a lot of people did not understand how things worked before - or more likely, they would not take the time or spend the resources to find out. Google forced the issue with the expanded broad match by playing to the lowest common denominator. If most couldn't figure it out before, I don't think many will figure it out now in order to fix the problems.
I'll repeat it again for anyone from Google who is reading - give the exact match a relevancy bump just like you do for CTR.