airpal - 4:02 pm on Nov 3, 2003 (gmt 0)

Unfortunately, the best alternative is to look at the tier-2 search engines and few other tier-1's if you're not already with them. Adwords has enormous potential, but the reason why it's in deep trouble (besides the fact that they don't give competing CPC prices OR keyword research data), is that the big pockets probably are not feeling any significant impact on their bottom lines, because the millions they earn in revenue is more than the millions they lose on broad/irrelevant terms. And since these big companies have nothing to complain about, nobody of significant power in google will know there is a growing problem with broad terms... in comes the challenger MSNBot, weighing in at 5 tons of servers, and with the backing of Don Gates and 40 BILLION dollars. It's showtime folks!