eWhisper - 12:31 pm on Nov 3, 2003 (gmt 0)

If people were to understand broadmatch, it can work. I think part of the problem is the majority of people don't understand it and therefore aren't fixing the problems.

As an advertiser, I'd rather be able to make a strictly AdSense campiagn, as AdSense is becoming irrevelant as the broadmatch is making the keywords 'guessed' by G for a site way too broad, and they are often terms that we won't advertise for on G as they are too broad for G, but might work for AdSense.

After all the initial AdSense confusion, except for some techincal issues G is still trying to work out, our CTR, ROI are now back to where they were before this whole broadmatch nonsense started.