johnnydequino - 4:51 pm on Nov 2, 2003 (gmt 0)

Now I know exactly what the problem is with google - it's broad match. I can't believe how many advertisers are using this function, and it's making most, if not all adword results irrelevant.

For google.com, since adwords are like banners, I guess this works. But for text links, such as the partner sites, irrelevancy is not good at all.

I think google should adopt a new policy that makes sense. If you own the exact match keyword, you should be placed higher than phrase or broad match.

Placement: Exact match, phrase, broad

Use CTR rates to mix/match.

I just refuse to compete with irrelevant advertisers. I was looking to increase my spending on google, but until the relevancy improves there is no way I try it.

Comments? Anyone else notice this?

jd