AdWordsAdvisor - 12:52 am on Oct 17, 2003 (gmt 0)

andrewhime, probably the best way to get people who can actually do business with you to see (and then click on) your ad, is to be very specific about where you are in both your keywords and your ad copy.

So, for example, if you are a telephone installer in San Jose California, don't use keywords like these:

phone
telephone
installation
phone installation
install phone

Instead use keywords like:

phone installation san jose ca
phone installation sj ca
install phone san jose california
install phone san jose ca
install phone sj ca

...and so on. Then by definition, only a person who is actively looking for exactly what you have will see your ad.

When this person clicks on your ad, they are already a pre-qualified customer - and there is a good chance they are both ready and able to do business with you.