That's pretty much what I meant about not "getting" it - in financial terms and timescale. It will take a bit of both to get it right.
I wasn't meaning to be unkind in using the expression "half-heartedly". What I meant by that was the impression I'm getting is that you're dipping your toe in the water and you're not really going for it expecting to get frost bite the first couple of times.
You're going to have to get your boss to understand that it will take both time and money to get right, or to know that it's just not going to work.