rossH - 5:46 am on Oct 11, 2003 (gmt 0)

andrewhime what you really need right now is Martinibuster to drop by with his Johnny Can't Surf riff and remind you that even in local towns people don't always enter the name of the town in their google searches, they just go straight for the keyword

He's right of course .. local adwords are tricky, a very fine-tune thing (I've never had to do them yet personally)

But you almost seem to have the opposite, where too many people are searching for the words in your ad without actually looking for your service, and I assume it's the locality keywords they're using, if so you need to pump up the actual product keywords and downplay the locale

just a thought (sure could be wrong) to keep you in the game, Google AdWords is the cheapest piece of market research you'll ever get to undertake, please hang with it and keep tweaking and enjoy