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---- This New Broad Matching "Feature".....


seasalt - 4:00 pm on Oct 10, 2003 (gmt 0)


Basically Google is rewarding people that don't know how to write and target ads, of course, that means a lot more money for Google's coffers - you have to fatten the pig before the big feast (read IPO).


defanjos:

I completely agree. Google is rewarding the lowest common denominator and ignoring those who have strived for relevance.

I had one highly targeted keyword go from an average position of 2.5 a couple of days ago to 22.0 today. There was only four ads showing on Wednesday. Is this the best for the customer? Talk about oversaturation.

I wonder how long it will take before Google starts weeding through and disabling the irrelevant ads? Or how long will it take advertisers to begin deleting irrevelant keywords or adding negative keywords - like many deleted the content targeted option (AdSense) when it came out?

It feels like Google AdWords has turned into Overture in the period of a day - and that is not necessarily a good thing.

seasalt


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