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-- Google AdWords
---- This New Broad Matching "Feature".....


gypsychild - 10:28 am on Oct 10, 2003 (gmt 0)


Lots of very bad/completely inappropriate matches - this system basically highlights the fact that a number of people don't read the ads before clicking through and also that Google has a long way to go with theming.

For anyone currently using broad matching, I'd seriously recommend checking stats asap.


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