WebWalla - 1:57 pm on Oct 9, 2003 (gmt 0)

[adwords.google.com...]

The conversion tool could help advertisers decide whether to opt out of Google's contextual advertising program, AdSense. Some search engine marketers have complained that keywords served on content pages have much lower conversion rates than those on search pages. AdWords customers are automatically enrolled in AdSense unless they opt out.

Full article from Internetnews.com [internetnews.com]

Will more AdWords advertisers pull out of the AdSense program? At least now the ad publishers will know for certain where their money's coming from.