PCInk - 8:20 am on Oct 3, 2003 (gmt 0)

It's good in some ways, but in others it is terrible:

If I bid on: 'Pens', Google also matches 'Pencils'. The advert may at first look like I sell pens and pencils, so people click. And maybe I only sell pens?

Relevancy? Would it not be better for Google to use words that are matched against their list AND in the Google cache of your website? Because if non of my pages mention 'Pencils', then Google won't show a non-relevant, user-confidence-destroying advert.