profitpuppy - 5:56 am on Oct 3, 2003 (gmt 0)

This seems to me to be a major problem and I don't think google had thought it through properly.

Just checked a keyword phrase which is fairly targeted right now. On broad match all sorts of irrelevant untargeted phrases come up. This will, definitely, push the CTR below 0.5%.

For me personally it may mean that I have to go through all my campaigns and replace broad matched terms with phrase match terms. A lot more work is required because if your keyword is abc widget using phrase match, your ad will not show up for the phrase - abc best widget, so you will have to create several dozen or even hundreds of phrase matched terms for every broad match term. I know for me personally, if there is no simple one click opt-out of broad match it will take me about 100 hours of work to edit all the Adwords campaigns ... very annoying.