roitracker - 6:33 pm on Oct 2, 2003 (gmt 0)

Even for AdWords veterans the previous broad match was a useful tool to have in the toolbox. In the new system, there's no way to re-create the flexibility with consistency that the old broad match had.

Slud, I agree on both counts. :)

Let me clarify my previous statement a bit: To maximise ROI most experienced PPC users will primarily use phrase & exact match.