Slud - 3:26 pm on Oct 2, 2003 (gmt 0)

So as far as I can tell, there's no way to recreate the old match style.

Buying "foo bar" used to mean that your ad would show up for "foo sna bar", but not "foo bars". With the introduction of "Broad match" it means you'll also show up for "foo bars" (apparently).

Allowing multiple quoted (exact) terms on a single line would allow ads to display for exact words in any order (like it used to be).

Suggested new syntax to re-create old match style:
"foo" "bar"

I understand why Google made this change (and I think they deserve every extra dollar it will bring them), but I wish they'd allow us old timers the tools to preserve our carefully prepared keywords. This could actually save their computers some load, by making it unecessary for existing advertisiers to enter in hundreds of exact match permutations.

Is this something others would like to see? Is there a chance you could pass this suggesting on AWA?