blubb - 6:27 pm on Oct 14, 2004 (gmt 0)

From Zdnet [news.zdnet.com...]

"The application will give Google new opportunities for advertising in the future, however. Google's Mayer said that for now, the company will not tie text ads to personal information viewed on the desktop results pages, but it may explore such avenues eventually. Google will display texts ads adjacent to search results like it typically does. A residual effect of the service, she said, could be that people use Google search more often and therefore that will boost its ad pages."