whiplashblue - 5:52 pm on Jul 15, 2004 (gmt 0)

I would imagine that this new feature might cause some screaming.

For example, typing 'apple ipod' using the new names feature now takes you right to Apple's iPod home page.

The old-style SERP had both native and Adwords results for some big shopping portals, such as CNET, BizRate, Amazon, etc. Doesn't that mean that all Google toolbar traffic for that phrase is going to stop dead for those portals? Won't that affect some of the big boy resellers quite a bit?