Social media is thinly disguised spam.
I can't stand the begging for likes and useless Twitter updates. Big brands begging for likes make me cringe. Or even just putting their fb page in TV commercials. What the h is wrong with just the brand's own URL? How did the world manage to spin when there was no fb, lol?
Social media is like a high-maintenance woman/man. You can tolerate it for a while but then it gets annoying.
FB/Twitter/+ when you stop an think about them, add very little value to users. And if Google bases its Search algo on value-adds for users, they could shut down their + experiment. It's not a +; it's a -.
A for effort
Z for value
Let's find something else to replace "social." How about "value"?
I'd like to see some kind of new rating system. What's the value of Likes without Dislikes?
P.S. When are we going to see YouTube ratings in search results? They give us YELP ratings but not YT ratings (and they own YT). Lol.