Strong management support would seem to be key for a new product's success. After all, if the company behind it doesn't demonstrate an interest or confidence in the product, why should anyone else?
Which would make one wonder: if Google executives can't be bothered to use their own social network, what makes them think the rest of us will? That's the question that immediately leaps to mind when one considers the findings of Michael DeGusta, who recently counted how many times Google's senior leadership has posted to Google+ since its launch three months ago.
What DeGusta found was that CEO Larry Page was one of the standouts with seven posts. That may not sound like much, but that's seven more than eight of his senior executives. Google cofounder Sergey Brin has posted 15 times, while the leader at more than 150 posts is Vic Gundotra, but he's widely perceived as Goolge's social czar--it's kind of his job.