CainIV - 7:00 pm on Jul 29, 2011 (gmt 0)
I think ultimately there needs to be some kind of line drawn in the sand in terms of how far this type of activity can go.
Google holds the Lion's share of search.
In me opinion they are unfortunately becoming a search engine that is catered to creating affiliate relationships that drive their bottom line, and in many ways it seems to me that this is becoming conflict of interest.
It will only be a matter of before the number one result for hotels in x is a Google listing or widget that carefully takes the user away from diverse results, and directly to pages which display (cough, cough) "natural selections of hotels and carefully selected partners Google knows you want to see"