moTi - 4:52 pm on Jul 29, 2011 (gmt 0)
let's face it, development of a viable competition for an established online service keeps getting harder. the little guy could have had success a couple of years ago with a good website, word-of-mouth and a fair amount of luck. in the right place at the right time. this era is ending now.
it's not surprising, that the only serious competition for googles' search engine is microsoft bing. and that the only serious competition for facebook may be google+. the big guys are among themselves by now. the barriers to entry have been lifted hugely in terms of costs for technical equipment and broader publicity. if one of the big guys brings out a service, no matter what, every media outlet in the world does free promotion by covering the topic. the news is full of google, apple, microsoft, facebook stories. while every participant who implements their buttons, apps and widgets reinforces this structure and makes it even harder for other users to switch.
the hope for a startup that pops out of nowhere and rolls up the market is dwindling. considering the consolidating markets and of course the constant opportunity to be bought up or wiped out by the big guys, the probability for upcoming market players to be successful is sinking further and further. hard times ahead for the independent webmaster.