Whitey - 12:20 am on Jul 29, 2011 (gmt 0)

@frontpage - wishful thinking. If they started today, the case might be finished by 2015.

Google doesn't like affiliates, unless they offer something different and can pay accordingly. It owns the media real estate and principles can pay them to compete where they have the data. YELP and travel data are central players to this strategy. That's a lot of $$'s for them - multi billions. Expect their share price to leap again.