bw100 - 11:18 pm on Jul 28, 2011 (gmt 0)
But what's the difference between transactional and advertising monetisation anyway.
Simply put: advertising monetization is 100%. Once the ad is placed, run and clicked on, the publisher gets paid. No dependency on completion of the transaction.
Transactional monetization depends on actually booking the hotel room. I would guess that if the Google Hotel Finder lists 5 booking sites, the traveler will click at least 3, maybe all 5, plus talk to the hotel, to determine the best available rate. And, I don't know how sticky those rates are. They may well go to their "favorite" hotel / travel site to compare. Or, go to one of those booking sites another day.
Less risk / higher return with advertising monetization when you are establishing a new brand.
We're talking useless semantics in the monetisation process ...
Well, to reiterate a point: from a legal perspective, the semantics are very important to Google right now. Lack of transactional monetization does not gives the appearance of direct competition to hotel booking websites.